12 year old Club skier secures
Ron Harrod Foundation funding for 2019
This year, three talented young athletes from Norfolk and Suffolk have been chosen to receive £5,000 of funding,
including Kieran Mitchell – a talented skier from Taverham.
Harrod Sport are proud to champion young local talent and have created the Ron Harrod Foundation
to support promising local athletes, aged under 25, who face challenges funding their sporting career.
Kieran is a young dry slope skier from Taverham, near Norwich.
Aged 12, he represents the Norfolk race team both regionally and nationally,
and plans to use this funding for a training camp with The Cross Collective to allow him to compete abroad.
As well as winning numerous awards, he was also selected to join the GBX Ski Cross Home Nations Academy aged 9.
Kieran has also been in the top 5 at the All England Championships for the last two years.
Kieran is an enthusiastic member of The Cross Collective ski cross team and Norfolk Snowsports Club,
where he is a member of the race team. He also attends Renkeido judo club and TPF-Parkour in Norwich.
Ron Harrod Foundation judge Jack Herbert says:
“He’s a young man with great potential who has already achieved so much. With funding, he could go far.”
Kieran outlines his plans for the year:
“I have just moved up an age group and I would like to do well again this season,
but most of all I would like to do well in the British Championships this year.
I am also hoping to attend all regional and national races and the All England Championship later this year.”
The nomination for funding was made by Kieran’s father, Dale, who explains:
“I suffer from Multiple Sclerosis and no longer work so the main challenges for us are the funding
of all the equipment Kieran needs, the different dry slope training camps and races in the UK he requires
to keep him at a competitive level. He would not have been able to train and compete abroad without the help of this funding.”
How the winners were chosen
Harrod Sport invited nominations from the public in autumn 2018.
These athletes were shortlisted by a judging panel including Tony Bush from Active Suffolk and Jack Herbert,
P.E. Teacher at Pakefield Primary, with the winning athletes selected and announced by Anthony Agogo.
Kevin Utton, Director of Sports Sales & Marketing at Harrod Sport explains that:
“Our judges simply couldn’t choose between all of the talent, so we are delighted to announce that we have three winners
who will each share the pot and receive funding this year.”
The winner’s stories can be read here.
About Harrod Sport
Harrod Sport began in 1954, when founder Ron Harrod invested £300 and started to convert old herring nets
into sports and gardening netting in a factory in Lowestoft, Suffolk.
Ron Harrod is a pioneer in goal post safety and became a co-founding member of the European Standards Committee
(CEN Standards) in 1989. His son Chris Harrod (Chief Executive) currently represents the U.K. on the committee.
Ron Harrod, now 87, retired in 2005, but his children – Chris and Stephanie – ensure his legacy lives on,
both in a business sense and with the ethos Ron maintained throughout the years that the ‘customer is king’.
In 2017, the company changed its name from Harrod UK to Harrod Sport.
For more information on Harrod Sport and the Ron Harrod Foundation email at
moc.ku.dorrahnull@yllom or call on 01502 583515.